Strategic Management Book for MBA 3rd Semester
Syllabus
BA4301: Strategic Management
Unit I: Strategy and Process                                                         Â
Conceptual Framework for Strategic Management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in Business – Vision, Mission and Purpose – Business Definition, Objectives and Goals – Corporate Governance and Social Responsibility-Case Study.
Unit II: Competitive Advantage                                                      Â
External Environment – Porter‘s Five Forces Model-Strategic Groups Competitive Changes During Industry Evolution-Globalisation and Industry Structure – National Context and Competitive Advantage Resources- Capabilities and Competencies–Core Competencies-Low Cost and Differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies- Resources and Capabilities Durability of Competitive Advantage- Avoiding Failures and Sustaining Competitive Advantage-Case Study.
Unit III: Strategies                                                                 Â
The Generic Strategic Alternatives – Stability, Expansion, Retrenchment and Combination Strategies – Business Level Strategy- Strategy in the Global Environment-Corporate Strategy- Vertical Integration- Diversification and Strategic Alliances- Building and Restructuring the Corporation- Strategic Analysis and Choice – Managing Growth – Environmental Threat and Opportunity Profile (ETOP) – Organisational Capability Profile – Strategic Advantage Profile – Corporate Portfolio Analysis – SWOT Analysis – GAP Analysis – Mc Kinsey’s 7s Framework – GE 9 Cell Model – Distinctive Competitiveness – Selection of Matrix – Balance Score Card-Case Study.
Unit IV: Strategy Implementation & Evaluation                                         Â
The Implementation Process, Resource Allocation, Designing Organisational Structure-Designing Strategic Control Systems- Matching Structure and Control to Strategy-Implementing Strategic Change- Politics-Power and Conflict-Techniques of Strategic Evaluation & Control-Case Study.
Unit V: Other Strategic Issues                                                        Â
Managing Technology and Innovation – Strategic Issues for Non Profit Organisations. New Business Models and Strategies for Internet Economy-Case Study Challenges in Strategic Management: Introduction, Strategic Management as an Organisational Force, Dealing with Strategic Management in Various Situations, Strategic Management Implications and Challenges.
Recent Trends in Strategic Management: Introduction, Strategic Thinking, Organisational Culture and its Significance, Organisational Development and Change, Change Management, Strategic Management in a New Globalised Economy.