An Introduction to Brand Management
Competition and Brand
Brand Power, Customer Loyalty and Brand Association
Brand Associations
Brand Equity
Brand Identity
Brand Positioning
Brand Extensions
Managing Brand Image
Brand Revitalisation
Brand and Firm
Book Author
Dr. L.Natarajan
Publisher
Margham Publications
Language
English
For
B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.? ? ? ? ? ? ? ? ? ??
Year Published