Brand Management – Dr. L.Natarajan

An Introduction to Brand Management
Competition and Brand
Brand Power, Customer Loyalty and Brand Association
Brand Associations
Brand Equity
Brand Identity
Brand Positioning
Brand Extensions
Managing Brand Image
Brand Revitalisation
Brand and Firm

Book Author

Dr. L.Natarajan

Publisher

Margham Publications

Language

English

For

B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations.? ? ? ? ? ? ? ? ? ??

Year Published