Business Communication – Definition, Process and Kinds
Non-verbal and Oral Communication
Barriers to Effective Communication
Requisites of an effective Letter – Principles of Business Communication
The Layout of Business Letter
Kinds of Business Letter
The Message and the plan
(a) Business Letters – Enquiries and Replies to Enquiries
(b) Status Enquiry and Other kinds of Enquiries
(c) Business Letters – Trade Enquiries
Business Letters – Offers and Quotations
Business Letters – Orders and Replies
Business Letters – Requests for Adjustment and Claims
Reply to Claim / Adjustment Letters
Business Letters – Collection Letters
Acknowledgement Letters
Letters of Complaints and Grievances
Business Letters – Sales Letters
Business Letters – Circular Letters
Agency Correspondence
Bank Correspondence
Insurance Correspondence
Letters of Application for a Job – Curriculum Vitae
Goodwill / Public Relation Letters
Foreign Trade – Export and Import Correspondence
Meetings, Agenda and Minutes
Book Author
N.S. Raghunathan and B. Santhanam
Publisher
Margham Publications
Language
English
For
B.Com., B.B.A., B.Sc., B.B.M., B.C.S. & M.B.A. Courses
Year Published
