Understanding the Meaning of “Entrepreneur”
Characteristics of an Entrepreneur
Classification of Entrepreneurs
The Entrepreneurial Scene in India
Factors influencing Entrepreneurship
Entrepreneurial Growth
Problems of Entrepreneurs
Business Idea Generation Techniques
Identification of Business Opportunities
Marketing Feasibility
Financial and Economic Feasibilities
Technical, Legal, managerial, Locational and Other Feasibilities
Project Appraisal
Project Report
Franchising
Product Strategies
Pricing Strategies
Distribution Strategies
Promotional Strategies
Step-by-Step Approach for Starting New Business
Learning to be Successful
Family Owned Business Enterprises
Strategic Approaches
Ethics and Entrepreneurship
Cases
Book Author
Dr. Jayshree Suresh
Publisher
Margham Publications
Language
English
For
B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations. ? ? ? ? ? ? ? ? ? ??
Year Published