Chapters at a glance
Background and Basics
Business and its Environment
Environmental Scanning : SWOT Analysis & E.T.O.P
National and International Environments
Business Society : Scope; Vision; Mission, Objectives
Social Responsibility of Business
Business Ethics and Codes of Conduct
Social Accounting and Social Audit
Strategic Management : Process; Role & Limitations
Corporate Appraisal (Methods & Techniques)
Corporate Strategies (Generic : Alternatives)
Choice of Strategy (Matrices : Portfolio Analysis)
Strategy Implementation
Strategy Evaluation and Control
Macro Economic System : (Policies and Objectives)
Economic Systems : Their Impact on Business
Economic Planning
Multinational Corporations (MNCs)
Liberalisation, Privatisation and Globalisation
G.A.T.T Uruguay Round & W.T.O (TRIPs & TRIMs)
Foreign Capital in India
Book Author
S. Sankaran
Publisher
Margham Publications
Language
English
For
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Year Published