An Overview of Marketing
Functions of Marketing
Marketing Environment
Market Segmentation
Consumer Behaviour
Product Concept
New Product Development and Sales Forecasting
Branding, Packaging and Labelling
Price Mix
Channels of Distribution
Promotion Mix
Recent Trends in Marketing ? E-Marketing, Consumerism, Marketing Research & Market Information System.
Book Author
Dr. L. Natarajan
Publisher
Margham Publications
Language
English
For
For B.com., B.B.A., and B.B.M.
Year Published