Meaning and Evolution of Marketing
Marketing Functions
Product Planning and Policy
Pricing
Channels of Distribution
Promotion and Sales Promotion
Advertising
Personal Selling
Market Segmentation
Buyer Behaviour
Marketing Research
Sales Forecast
Marketing of Consumer Goods
Marketing of Agricultural and Industrial Goods
Marketing of Services
Law relating to Sale of Goods
Stock Market
E-Marketing
Marketing Environment
The Consumer Production Act, 1986
Unfair and Restrictive Trade Practices
Book Author
J. Jayasankar
Publisher
Margham Publications
Language
English
For
For B.com., B.B.A., and B.B.M.
Year Published