Introduction to Customer Relationship Management
Theoretical Foundations of Relationship Marketing
Customer Relationship
CRM – The Business Transformation
4a. Communication in CRM
The Analysing Phase of Relationship Marketing
5a. Product Marketing
Customer Loyalty
Relationship Drivers
Partnership
Implementing Relationship Marketing Programmes – Strategy, Structure and Systems
Implementing RM Programmes – Shared Values, Staff, Skills and Styles
Monitoring and Controlling Relationship
Technology for Relationship Marketing
Book Author
Dr. S. Sheela Rani
Publisher
Margham Publications
Language
English
For
B.B.A., M.B.A. & Other Professional Courses. ? ? ? ? ? ? ? ? ? ??
Year Published