Nature & Scope of Consumer Behaviour
Consumer Behaviour Models
Market Segmentation
The Influence of Culture on Consumer Behaviour
Influence of Social Class
Reference Groups
Influence of Family in Decision Making
Consumer Motivation
Consumer Involvement and Decision Making
Opinion Leadership and Personal Influence
Information Processing
Consumer Learning
Personality and Consumer Behaviour
Theories in Consumers’ Attitude
Online Marketing
Consumerism
Book Author
Dr. L. Natarajan
Publisher
Margham Publications
Language
English
For
M.B.A. & Other Professional Courses.? ? ? ? ? ? ? ? ? ??
Year Published