Marketing Communication
Nature and Scope of Advertising
Functions and Benefits of Advertising
Advertising Objectives and Goals
Types of Advertising
Economic Aspects of Advertising
Social and Ethical Aspects of Advertising
Advertising Agencies
Advertisement Budget
Advertising Campaign Planning
Advertising Copy
Advertising Themes and Appeals
Copy Design, layout and Production
Advertising Media
Indoor Media
Outdoor Media Advertising
Measuring Advertising Effectiveness
Personal Selling and Salesmanship
Types of Salesmanship & Salesmen
As Ideal Salesman & Aggressive Selling
Personal Selling Process
Theories of Selling
Sales Organisation & Sales Manager
Recruitment and Training of Salesmen
Motivation and Remuneration of Salesmen
Supervision and Control of Salesmen (Sales Territories and Quotas)
Nature and Scope of Sales Promotion
Role and Significance of Sales Promotion
Sales Promotion Strategies
Tools of Sales Promotion Schemes
Planning and Implementation of Sales Promotion Programme
Buying Motives
Knowledge of Customers
Customer Support /services (Packing and Guarantee)
Publicity
Public Relations
Consumerism
Advertising Research
Book Author
P.Saravanavel & S.Sumathi
Publisher
Margham Publications
Language
English
For
B.Sc., B.A., M.B.A., I.A.S. & Other Competitive Examinations. ? ? ? ? ? ? ? ? ? ? ? ? ??
Year Published